It’s the magical thing that seems to make the social media world go round…Engagement.
But if you are feeling overwhelmed by all this talk of Algorithms and Analytics and are sick of all the Tech speak, trust me you are not alone! You may be asking yourself: What exactly is Engagement? Why is it important? And how do I increase it..fast? Well read on and you will be well on the way to becoming an engagement expert!
What is Social Media Engagement (SME)?
Sprout Social defines SME as a long term relationship. It is a process that involves work, dedication, ability to adapt and most importantly the building of trust. Technically speaking though, SME is a measurement of the public shares, likes and comments on your social media content. It is a common metric for evaluating your social media performance.
Why is SME important?
Today’s generation don’t know anything about the days of old where you were forced to sit through ads on the Telly. If they don’t like your message or content, they are quite happy to just switch off! So whilst high engagement doesn’t necessarily equal a Return on Investment (that’s a post for another day) it is important to keep your tribe engaged, otherwise they will leave you in their dust!
So now that we know what SME is and why it is important here’s my top 10 tips on how you can increase it…fast!
- Respond to ALL comments. Social media is social after all! If someone goes to the effort of commenting on your content, they are trying to connect with you..so don’t ignore them. Positive or negative, show appreciation for their effort!
- Run contests and giveaways. EVERYONE loves free stuff! Ask people to take certain actions like liking your page and sharing it with friends, or direct them to a landing page (that you can re-target later) and your audience should build fairly organically.
- Ask a Question. Asking a relevant, yet fun, question is a great way to get customers to comment on/interact with your post.
- Share relevant content. This one may take a little bit of experimentation to get right but it is worth it. Customers don’t want to feel like you are shoving your brand down their throat. They want to feel like you are a trusted source of information. Share content that relates to their interests and how they prefer to consume information, and you will be more likely to get those elusive likes.
- Encourage people to interact with your posts! People are more likely to share a post if you ask them to. Always add a call to action at the end of your post to increase your chance of engagement. Something like “Share this with the one person you know will…”.
- Use images or videos in every post. Images and videos grab attention. When scrolling through a news feed items that are just text will get lost pretty quickly!
- Follow others in your industry and engage with their content. I know this might seem counterproductive but this can actually assist you in leveraging the community of other leaders in your industry. It will put you in front of your target audience and prompt them to take an interest in your business.
- Arrange a Q & A. Whether it is a Twitter Chat, Google hangout or just a Facebook post this will establish a forum for your customers to get their questions answered. They will feel valued and heard and it may also provide content for you to collate a free resource for use later! It’s a win win.
- Tag People. Whether it is announcing a contest winner or acknowledging an original publisher, tagging them will attract the eyeballs of those people and potentially their community!
- Connect with a social or charitable cause. This doesn’t necessarily have to be related to your brand or industry, but should ABSOLUTELY be something you are genuinely passionate about. It is always nice to do something for others and work with a cause you care about. Direct your tribe to an external sight and perhaps ask them to share their stories or experiences that relate, and you should certainly see some sort of response!
So what are you waiting for? Get out there and get social! Oh and let me know how you go and where I can find you on the interwebs, I would love to connect and engage with you! 🙂